goeasy Ltd. Named One of Canada’s Most Admired Corporate Cultures

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MISSISSAUGA, Ontario, Nov. 25, 2021 (GLOBE NEWSWIRE) — goeasy Ltd. (TSX: GSY), (“goeasy” or the “Company”), one of Canada’s leading non-prime consumer lenders, announced today that it has received the 2021 Canada’s Most Admired Corporate Cultures(tm) award by Waterstone Human Capital. goeasy has been certified as one of Canada’s Most Admired Corporate Cultures(tm) since 2018.

The Canada’s Most Admired Corporate Cultures(tm) award recognizes organizations that have built an employee-centric culture that drives business performance by prioritizing hiring for fit, career development, rewards and recognition, aligning team members to vision, and corporate and social responsibility. goeasy was one of ten winners chosen in the awards’ Enterprise category, for businesses with revenues of $500 million and above.

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“As a purpose-driven organization, goeasy’s culture is powered by over 2,200 passionate team members, who work tirelessly to help bring everyday Canadians the financial products and services they need today, while putting them on a path to a better tomorrow,” said Jason Mullins, goeasy’s President and Chief Executive Officer, “Our long track record of industry leading growth is driven by preserving the DNA of a high performance culture, where our team members feel empowered to innovate, test new ideas and put the customer first. We also remain focused on building an inclusive environment that is represented by a diverse and talented team of over 75 nationalities, more than 50% female and an average tenure of nearly four years with the company,” Mr. Mullins continued, “centered around a work-hard and play-hard collaborative culture built on trust, we are investing in the development of our talent to provide them with challenging and fulfilling careers, leading to over 60% of all positions in the organization being filled through internal promotions. In 2021, our employee engagement score also reached an all-time high of 84%, reinforcing their passion for our vision.”

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“At Waterstone we believe corporate culture drives performance and that it’s your organization’s greatest asset,” says Marty Parker, President and Chief Executive Officer of Waterstone Human Capital and Chair of the Canada’s Most Admired(tm) program. “Each of the 2021 award recipients puts culture at the centre of everything they do, and demonstrates a commitment to culture as a competitive advantage. They set an excellent example of how crafting and sustaining a high-performance culture can drive incredible growth and performance.”

goeasy’s customer and employee centric culture has earned the organization several other awards, including being listed on the TSX30 for the second time in 2021, as one of Canada’s top performing stocks on the Toronto Stock Exchange. Goeasy signed the BlackNorth Initiative Pledge earlier this year to further its commitment to foster a diverse, inclusive, and inclusive culture that strives to eradicate systematic racism in Canada’s corporate sector.

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About goeasy

goeasy Ltd., a Canadian company, headquartered in Mississauga, Ontario, provides non-prime leasing and lending services through its easyhome, easyfinancial and LendCare brands. Supported by more than 2,200 employees, the Company offers a wide variety of financial products and services including unsecured and secured instalment loans. Customers can transact seamlessly through an omni-channel model that includes an online and mobile platform, over 400 locations across Canada, and point-of-sale financing offered in the retail, power sports, automotive, home improvement and healthcare verticals, through more than 4,000 merchants across Canada. Throughout the Company’s history, it has acquired and organically served over 1 million Canadians and originated over $7.2 billion in loans, with one in three easyfinancial customers graduating to prime credit and 60% increasing their credit score within 12 months of borrowing.

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Accredited by the Better Business Bureau, goeasy is the proud recipient of several awards including Waterstone Canada’s Most Admired Corporate Cultures, Glassdoor Top CEO Award, Achievers Top 50 Most Engaged Workplaces in North America, Greater Toronto Top Employers Award, the Digital Finance Institute’s Canada’s Top 50 FinTech Companies, ranking on the TSX30 and placing on the Report on Business ranking of Canada’s Top Growing Companies and has been certified as a Great Place to Work(r). The company is represented by a diverse group of team members from over 75 nationalities who believe strongly in giving back to the communities in which it operates. Goeasy has donated more than $3.8 million to local charities and its long-standing partnership with BGC Canada.

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goeasy Ltd.’s. Common shares are listed on TSX under the trading symbol ‘GSY’ Goeasy is rated BB+ with a stable trend by S&P and Ba3 from Moody’s. Visit www.goeasy.com

About Waterstone Human Capital

At Waterstone Human Capital, we inspire organizations to build high performance cultures. We are a human resource management consultancy firm that specializes in retained executive search, culture measurement and assessment, leadership training and development, and talent management. We have successfully helped hundreds of entrepreneurial-minded, high-growth organizations across North America recruit, measure and train for fit. Waterstone is also the founders of Canada’s Most Admired(tm), Corporate Cultures, and Canada’s most Admired(tm), CEO programs. These programs recognize the best-in-class Canadian CEOs and organizations each year for creating cultures that improve performance and sustain competitive advantage. For more information please visit www.waterstonehc.com or www.canadasmostadmired.com .

For further information contact:

Bryan Tritt

Vice President, Communications and Public Relations, goeasy Ltd.

(905) 272-2788

Farhan Ali Khan

Senior Vice President and Chief Corporate Development Officer, goeasy Ltd.

(905) 272-2788

Lindsay George

Marketing and Communications Leader, Waterstone Human Capital

(416)-408-4545 x 227

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