Shopify vs. Shopify Plus: Which Is Right for Your Business?

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Shopify Plus is the enterprise version of the top-rated Shopify e-commerce platform. Cost is the most important factor when deciding between Shopify and Shopify Plus.

Comparing just the monthly account and credit card fees, the hard cost break-even point between Shopify vs. Shopify Plus is about $800,000 in monthly sales. Shopify Plus is still a great option for a growth-oriented e-commerce company with approximately $2 million in annual revenue. You can compare these options to determine which one is best for you.




$29 to $299 per month

Starts at $2,000 per month


-Full range of payment processing options (including Shopify Payments) -Multichannel sales tools let you sell via marketplaces, social apps, and more -Credit card processing with fraud protection -Built-in shipping labels and discounted fees

Everything Shopify offers plus: -Accept over 10,000 orders per minute -Run multiple websites from one management dashboard -Offer customer-based pricing including wholesale tiers -Customize the user experience with AI technology -Customize shipping processes


-Limited user accounts -Higher credit card processing fees

-Monthly pricing -The added learning curve for enterprise tools

Customer Support

Email, phone, and chat support for all plans

Dedicated Launch Manager and ongoing Merchant Success Manager

Best For

-Startups and side-gig sellers -Dropship and print-on-demand product sales -Multichannel ecommerce businesses (i.e. selling across multiple websites, marketplaces, and social media channels)

-High-volume multichannel sellers with annual revenues over $2M -Businesses needing volume-focused sales tools -Sellers managing multiple country-specific or wholesale websites

Shopify: Best for startup to mid-size e-commerce stores

Source: Shopify

Shopify’s three small-business plans are ideal for all types of e-commerce businesses, from startups and side-gigs up to sellers processing thousands of orders each day. Shopify’s economical flat-rate business plans cost $29, $79 and $299 and deliver tools that let you quickly launch a starter website and grow it to a multimillion-dollar online business.

All Shopify flat-rate plans deliver modern, customizable website designs, multichannel sales via Amazon, eBay, Facebook Shop, Instagram, as well as dropshipping, built-in shipping labels, stellar marketing tools and more. Shopify Plus is a popular plan for small businesses. Many Shopify sellers who have been successful stick with it.

However, having an enterprise-level service just a click away is a great overall benefit of the Shopify e-commerce platform. Shopify Plus is a great option for businesses that require more bandwidth to support high-speed sales and customized user experiences.

Shopify Plus: Best for high-volume e-commerce businesses

Source: Brooklinen

Shopify Plus is the closest thing to an all-in-one e-commerce enterprise suite on the market today. For its $2,000 (and up) monthly fee, Shopify Plus expands upon everything you get with the Shopify small-business platform.

With Shopify Plus’ virtually unlimited bandwidth, you can accept over 10,000 transactions per minute, which prevents website errors or downtime during peak seasons and sales spikes. It is possible to set up operational automation that saves time for order processing, inventory management and customer segmentation.

Perhaps the most notable features of Shopify Plus is its AI-driven user experience and checkout features designed to exponentially increase sales. These tools provide shoppers with a personalized homepage based on their search history and shopping history. They also add custom messaging to increase sales at checkout.

Also noteworthy are the multi-site options you get with Shopify Plus vs. Shopify. Shopify Plus allows you to manage multiple website brands from one account. This is something that Shopify Small Business plans don’t allow. Your website can display wholesale pricing or volume discounts based on customer accounts.

Clearly, Shopify Plus provides an expanded toolkit that both supports high-volume sales and helps growth-oriented businesses achieve higher sales and increase cart size. Although Shopify Plus pricing may seem expensive for small businesses, the potential revenue can easily offset it.

Shopify Plus is simply an expansion of all of the sales tools and features that standard Shopify small-business plans offer. Shopify Plus vs. Shopify Plus is a comparison of the features and price you pay for Shopify Plus.


Shopify Plus pricing isn’t publicly published. request to receive a quote . Your Shopify Plus pricing will depend on a percentage your monthly revenue. This percentage is 0. 25% of monthly revenues.

However, Shopify Plus also has a minimum monthly fee of $2,000 and a cap at $40,000 per month. So, regardless of your monthly sales, you’ll always pay a minimum of $2,000 and no more than $40,000 per month on Shopify Plus.

To put it into perspective:

  • $800,000 in monthly sales x 0. 25% (.0025) = $2,000 in monthly fees (the minimum level).

  • $1.5 million in monthly sales x 0. 25% (.0025) = $3,750 in monthly fees.

  • $5 million in monthly sales x 0. 25% (.0025) = $12,500 in monthly fees.

  • $16 million in monthly sales x 0. 25% (.0025) = $40,000 in monthly fees (capped fee).

Shopify Plus also locks you into a one-year contract, unlike Shopify’s cancel-anytime flat-rate plans. Shopify Plus is designed for businesses that have a track record and stable income.

Businesses that don’t come close to $800,000 in monthly revenues can find plenty of value in Shopify Plus. Shopify Plus is a great option for businesses with around $2 million in annual sales. It offers conversion-driving tools and lower credit card processing fees than Shopify.

Source: Shopify Plus

In contrast to Shopify Plus pricing, Shopify offers three economical flat-rate e-commerce plans which cost $29, $79 and $299 per month. With Shopify’s small-business plans, your monthly fee always stays the same, whether you have $10 or $100,000 in monthly sales.

Each Shopify small-business plan supports multichannel sales for Amazon, eBay, Facebook and more, plus delivers a complete website solution with plenty of built-in marketing and business management tools.

As you move up Shopify’s flat-rate plan levels, you gain more staff accounts and get access to added features, like gift cards, advanced shipping and reporting tools.

Source: Shopify

Credit card processing fees

Both Shopify and Shopify Plus include the built-in Shopify Payments credit card processing solution. Shopify Plus and Shopify are the most popular payment options. This is because Shopify charges a transaction fee if your payment provider is not PayPal. Shopify Payments does not charge an additional fee.

On Shopify’s small-business plans, Shopify Payments fees and “outside provider” fees are based on your Shopify plan level.

Under Shopify’s small-business plans, Shopify Payments fees start at 2.9% plus 30 cents per transaction on the $29 monthly plan, and the percentage drops to 2.6% and 2.4% on the $79 and $299 monthly plans, respectively. The “other processor” fee for the most expensive plans is also lower.

Shopify Plus users pay lower Shopify Payments rates, and these are typically negotiated based on your credit card sale volumes. Shopify Plus sellers receive a 2. 15% plus 30 cents rate for Shopify Payments, and the “other provider” transaction fee drops to 0.15%.

Moving from 2.4% plus 30 cents per transaction on Shopify’s $299 monthly plan to 2. 15% plus 30 cents on Shopify Plus might not sound like much. But when you’re processing around $450,000 in payments per month, you’re closing in on the tipping point.

Payment processing fees



Shopify Payment % based on $450,000 in sales per month

x 2.4% = $10,800

x 2. 15% = $9,675

Monthly Fee


$2,000 (minimum fee)




Even at $450,000 in monthly sales, overall Shopify Plus pricing is slightly more than Shopify’s $299 flat-rate plan. It’s close to the tipping point, and for most sellers it is worth the additional cost.

For sellers looking to grow revenues quickly, stepping up to Shopify Plus — even well before reaching this $450,000 monthly sales tipping point — can be a worthwhile investment. Shopify experts recommend moving up to Shopify Plus when your annual sales exceed $2 million. The Shopify Plus platform allows for greater growth.

Shopify Plus customization

Shopify Plus uses behavior-driven AI and advanced user experience tools to deliver a completely customer-centric online experience.

Create personalized homepage displays

You can customize your Shopify Plus website homepage displays based on customer purchase history and behavior. You can customize your Shopify Plus homepage using Shopify Shopify Scripts , Shopify Shopify Flows — tools that are only available to Shopify Plus customers — this allows you to display products that will interest your customers. With Flows or Scripts, you can display customized discount pricing and coupons based on customer preferences.

Deliver virtual “in-home” experiences

Using Shopify Plus’s augmented reality, 3D and video technology within product pages, you can create “live” in-home previews that replicate — and improve upon — the retail shopping experience.

Craft conversion-driving checkout pages

Shopify Plus lets you customize checkout pages and flows, which is something you can’t do on Shopify’s flat-rate plans. The use of progressive coupons and offers that are based on cart totals, customer presets, and items in the cart has been shown to significantly increase cart conversions.

Source: Brooklinen

Create an impulse-buy experience

Shopify Plus integrates one-click digital wallet checkout right within the product page. This feature allows for quick checkout and reduces cart abandonment.

Advanced pricing, shipping and operational flows

Shopify Plus provides users with an array of customized pricing, automation and shipping options. These can also be defined and enabled with Shopify Scripts or Shopify Flows. These are just a few of the many ways Shopify Plus can be customized to your shipping and pricing, and allow you to automate operations.

Create customer-based pricing

Using Scripts and Flows, you can define all types of customer-based pricing tables and volume discount displays and assign these to your customer presets. You can set up price discounts for Gold members or wholesale pricing structures that display only when customers log in to your website.

Source: Shopify Plus

Offer customer-centric shipping

Shopify Plus supports a huge range of specialty shipping and delivery options that you can set up using Shopify Scripts. You can offer freight shipping to wholesale customers by offering shipping options and discounts that are based on customer presets. You can also define item-specific shipping charges or discounts, and minimum order quantities.

Automate your operations

Shopify Plus Flows and Scripts also let you set time-saving automation rules to streamline your operations. You can create a Flow that will automatically send low inventory alerts to certain staff members or to Slack or Trello.

Source: Shopify Plus

Shopify Flow also lets you route orders to various fulfillment centers, dropshippers or in-house warehouse groups. If there is an inventory problem or shipping concern, it can trigger a follow-up call from customer service. All types of time-saving flows can be set up based on certain triggers or actions.

You can also use Flows to assign customers to presets based on a current checkout or overall purchase history. This is how you automate personalized user experiences such as the customer-targeted homepage, coupon and pricing displays discussed in the previous section.

For example, the Flow pictured below automatically assigns a customer to a loyalty program based on order total and marketing opt-in. After a customer has been tagged to the loyalty programme, they will automatically see any price, home page or checkout information that is targeted at loyalty program customers.

Source: Shopify Plus


Every minute of website downtime can mean thousands in lost sales for volume sellers. Shopify Plus has an unmatched bandwidth capacity, which is a significant advantage over Shopify.

Shopify Plus websites run on lightning-fast servers with no bandwidth, storage or capacity limitations. These systems are designed to handle over 10,000 transactions per minute. These systems ensure that customers have the best possible virtual experience, from their initial search through checkout.

Shopify flat-rate plans all support unlimited products, storage and bandwidth, which means you won’t be charged for added storage or bandwidth allocations based on traffic spikes.

However, the flat-rate plans do have bandwidth ceilings and, though it’s rare, sellers can experience site delays or errors during traffic spikes from flash sales or national media coverage.

Unlimited staff accounts

Shopify Plus supports unlimited staff accounts, compared to Shopify’s limited staff accounts which start at two on the $29 monthly plan and top out at 15 on the $299 plan. Unlimited user accounts are a great way to increase productivity if you have marketing, warehouse, customer support, and operations staff accessing Shopify.

Multiple website support

Shopify Plus supports multiple versions of your website, so you can create country, language and currency-specific websites if selling overseas. A wholesale version of your website can be created with discount structures, wholesale prices and shipping options that are customized to your customers’ preferences.

In contrast, Shopify flat-rate plans all support just a single website with basic language and currency translators and pricing features.

Dedicated account managers

Shopify has a terrific reputation for customer service all-around. Any seller on its flat-rate small-business plans can get assistance 24/7 and that includes phone, chat, email and an extensive knowledge base with tutorials.

Shopify Plus also expands this feature by assigning a dedicated Launch Manager for launching on or upgrading to Shopify Plus. A dedicated Merchant Support Manager (MSM) handles all day-to-day support.

Unlike Shopify’s general support where sellers reach a new service representative each time, Shopify Plus Launch Managers and MSMs have hands-on knowledge of client accounts. They are not passive support staff. They are platform partners who will help you make the most of Shopify Plus’ tools to grow your store.

A version of this article was first published on Fundera, a subsidiary of NerdWallet.

Krista Fabregas, Read More

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