How the ‘gritty honesty’ of TikTok may help transform food and beverage
TikTok is one of the world’s largest social media platforms, with over one billion active users worldwide.Thanks to the unpolished nature of the video content, an algorithm designed to leave users ‘stumbling upon’ diverse content, and the participatory nature of the platform, it is fundamentally changing some consumer behaviour and shaking up the world of
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