Media Briefing: How newsletters publishers are dealing with a destabilized ad landscape

In this week’s Media Briefing, media editor Kayleigh Barber reports on how the economic slowdown and Apple’s Mail Privacy Protection feature have affected newsletter publishers’ advertising businesses. Pressure on newsletter publishers The key hits: Newsletter publishers like Morning Brew, The Gist and 1440, are starting to see a shift in some of their advertisers’ marketing…

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Media Briefing: What publishers’ latest earnings reports say about the state of the media business

In this week’s Media Briefing, media editor Kayleigh Barber analyzes the latest quarterly earnings reports from BuzzFeed, IAC’s Dotdash Meredith, News Corp’s Dow Jones, Future plc, Gannett and The New York Times. The key hits: Digital subscriptions are no longer in a slump for some news publishers. However, digital ad revenues are starting to sag, especially…

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Media buyers note Spotify’s latest acquisitions are good for Spotify – but ask if they are good for podcasting

February 18, 2022 by Michael Bürgi In the latest of a series of moves to cement its dominance in the burgeoning podcasting space, Spotify this week announced it had acquired Podsights, a podcast advertising measurement service that works with advertisers, as well as Chartable, a podcast analytics platform that helps publishers discern audiences through promotional…

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Media Briefing: Publishers eye opportunity to close the loop with retailers

This week’s Media Briefing looks at how publishers are discussing content syndication opportunities with retailers that could help to address advertisers’ retail media pain points. The key hits: Retailers are looking to publishers for content to boost their retail media businesses.Advertisers want to see more custom-curated and custom-produced content on retailers’ sites to advertise against.Closer…

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