The search for the ‘super Hass’: How the avocado industry is battling ‘misconceptions’ about the ‘world’s favourite superfood’

“It’s a crop that’s come out of nowhere and it’s going places.” So says Zac Bard, Chairman of the World Avocado Organization, the group set up in 2016 to represent growers, importers and exporters around the world. Its membership now includes 800 members from Spain, Peru, Colombia, South Africa, Mozambique, Tanzania, Mexico, and Zimbabwe. “Avocados

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