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I was once a Trader Joe’s fanatic. Much like BA contributor Alex Beggs, who reviews Trader Joe’s new products monthly, I devotedly sampled the just-released snacks and seasonal ravioli. But after a few too many disappointing impulse buys (see truffle soy sauce), I’m no longer dazzled by the bells and whistles. These days there’s one reason I brave
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This month at Trader Joe’s, the new products include snacks and sweets to tempt you—but not all deliver their promised pleasure. Banana candy? Olives with grill marks? Chickenless Buffalo wings? It’s innovative, but are we into it? As your faithful and judgmental reviewer, I’ll let you know which are treasure and which are trash. It’s
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Trader Joe’s New Year’s resolutions seem to be: Air-fry until there’s no air left, give the people cabbage—so much cabbage—and invent snacks that confound and distract us from the tedium of modern life (or from investigative articles about how their dark chocolate was found to contain dangerous levels of lead). Have you tried the new corn
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